Sturm, Ruger and Company was founded in 1949 by business partners Alexander ("Alex") McCormick Sturm and William ("Bill") Batterman Ruger.
Instead, they set out to build a very nice rifle that just happened to be inexpensive- which is the very reason the series has been so successful. The engineers of the American Rifle didn't just set out to build another cheap rifle. To the company's credit, Ruger chose another path and in this instance, the road not taken was the decision to avoid sacrificing quality for the sake of economy. With the flood of cheap (and I don't mean affordable) bolt action hunting rifles that have hit the market in recent years, it's no wonder buyers have grown weary of bargain basement guns that sometimes only shoot "minute-of-pie-plate" size groups at 100- yards. The old adage, "if it sounds too good to be true." certainly comes to mind, because in reality, how good can a $345 rifle really be? The answer may just surprise you. With so many hunting rifles on the market today, a quick glance at the American's price tag will undoubtedly leave some skeptical about its true capabilities and overall quality. "The Road Not Taken" is a narrative poem by Robert Frost that symbolizes life's complex and difficult choices, and the Ruger American is a perfect example of this principle in action. Low prices on the Ruger American LEFT HAND Standard Black Synthetic in.